Filled with boobs, jokes, and jokes about boobs, Regretful Morning, founded by Jason Peffley, is the site of champions. After tortuous weeks of carefully examining every bikini picture on the site we came across a clue to Jason’s whereabouts. Our buddies at the CSI lab found a code one of the bikini models left thigh and after days of ‘zooming and enhancing’ discovered that it was the GPS location of Jason’s hideout. Needless to say we took the nearest bicycle taxi to his location to begin our investigation.
TLW: Tell us about yourself.
JP: I'm from San Diego, started my first site (Regretful Morning) in March of 2008. I like pictures of win, videos of fail, and galleries of hot chicks
TLW: Why did you start Regretful Morning?
JP: Regretful Morning started out as a "submit your crazy story" site. I started it because some buddies and I were telling old tales and I decided to make a platform where you could do that. I got bored and decided to make it an actual site which I'm not sure I should have done because 3 months later a small site called "fmylife" started with the old format we were using and it ended up going super viral.
TLW: Regretful Morning started four years ago and now receives over 12 million monthly pageviews. What was the process like to achieve that?
JP: It didn't happen overnight. Running a site is a ton of work, especially when you're a one man show. I guess it was just a matter of adapting to what people wanted, and making new partnerships along the way.
TLW: What kind of partnerships?
JP: Double Viking, Ask Men, Caveman Circus, and a lot of others along the way. You can have the best site in the world but no one will see it unless other sites start linking you
TLW: How sustainable is running websites like yours?
JP: Last week I took my first vacation in 3.5 years, and when I got back I had lost around 100k page views per day. If you don't care about that and love to work, it's fine. But unless you have a clone, you really won't be able to get away.
TLW: Have you considered getting someone to help you run the sites?
JP: Yes, I have a full time writer on Furious Fanboys and one guy who handles Facebook stuff on the other sites. But between server costs, and how much other employees begin to set you back, I've found that it's best to try to tackle as much as possible by yourself
TLW: Did you ever think your sites would get as big as they did?
JP: No and yes. In terms of a "viral" site they aren't that big. I'd love to find a project that goes huge someday. This is going to sound dumb, but I want to contribute more to society in terms of space travel. All I can think about anymore is how come NASA isn't terraforming Mars. I mean they are crying for more budget, but they are getting millions and haven't done shit lately. We went from not having planes to landing on the moon in half a century and really haven't shit since then. I want to see Mars, lol.
TLW: What do you want to do to contribute to space travel?
JP: I'm looking at investing in SpaceX. I've also reached out to a Nano tech company that is making free energy. As far as money is concerned, young people generally don't have it. What we can do is spread awareness. Every viral video of a kid making a solar powered buggy, or someone launching a camera into space helps.
TLW: Do you think that, as we're in the Internet Age, that the decision on where power resides and which direction the country will go in will be decided more by the mass public than a few powerful individuals?
JP: I would like to think that but I doubt it. Money talks and when you're the one making billions a year, are you going to want to see change even if it means a better planet? If it means a dent in your bank account, probably not. It's much easier to buy off politicians.
TLW: Can you describe some of the websites you run?
JP: Yea, I have one called anilol, which is funny pics of animals. Because animals are awesome. It's sort of like an imgur site. Only the front page is moderated. Then I started expectationvsreality.net which lets you create EVR memes. And some random image sites
TLW: Which site is your favorite? why?
JP: RM will always be my favorite because it was my first. Even though advertisers are always shunning it, I feel like the proud parent of a retarded kid who kicked his first goal. It's still fun for me and I think that's what matters most.
TLW: What does the term ‘internet famous’ mean to you?
JP: Being e-famous I think means when people in real life start referencing it. I could tell my neighbor "they rapin ayebody over there" and he'd immediately know where it was from.
TLW: What is something people don’t know about you but should?
JP: I'm really not Jason. I killed him and took over his body
TLW: After a brutal civil war you become the iron-fisted dictator of your own country. What do you do?
JP: Clone a shit ton of Emma Watsons and have them run around naked. On a more serious note, I would be a brutal dictator.
TLW: What is the most rewarding part of your job? the least rewarding?
JP: There are some perks you get like going to movie screenings and free porn to review but the best is when you make content that people love and it gets a ton of views. The least rewarding is dealing with advertisers and server admins
TLW: Wait? Free porn on the internet?
JP: Nah, sometimes they send dvds to review. I have a pretty cool "3d porn" that came with glasses and everything. Even caught myself trying to move her leg at one point
TLW: Are you currently working on any big projects?
JP: I've got one more site going up and after that I'm done for awhile. I will send you the link when it's closer to being done
TLW: Awesome! What's the site about?
JP: It’s a demotivational poster generator...I'm going to give prizes away to people who make the best ones every month
TLW: Where do you see yourself in five years time?
JP:I think I'll still be doing what I'm doing. I love staying busy. We'll see though. I'm open to anything